Snapchat Has to Be Included in Your Digital Marketing Strategy, Here's Why
Seriously, it's a question that all of you are advertising folk that doesn't utilize Snapchat should be asking yourselves. Snapchat was the fastest growing app of 2014 and has not looked like slowing down in 2015 and what is best, it is not too late to jump on the bandwagon.
The mobile-app boasts over 100 countless active daily users, over 4 billion video views a day (as many as Facebook) and is the open door to targeting the elusive group that's the young millennials. The mobile app allows its users to send 10-second long image or movie clips to friends, family or fan -bases that will instantly disappear, never to be seen again. The app has further adapted to allow a similar text-messaging service and also allow users to add the clip into a story that can be seen for just 24 hours. Users can also keep up-to-date with the most recent news stories from Sky News, Cosmopolitan, etc. t
hrough 'Discover' and watch 'live stories' from enormous events taking place all around the world or certain locations. Snapchat is also the ideal way to achieve 13-34 year olds, with 86 percent of Snapchat users belonging to that age range. Also, many Snapchat users are also busy on other social networks and can share their snapchat created content across multiple channels. Ways to advertise on Snapchat There are many fantastic ways your business can market on Snapchat and what's best, your company will be hitting that elusive, hard-to-target market that's the young millennials. Snapchat only allows companies to operate with 10-second bursts of content, offering more readable and engaging content.
Additionally, it lends itself to allowing the user to select whether or not they first engage with the material, user choice being a massive indicator that a person indeed commits with an ad. *It does also help that the simplest way to delete a snap, is to view it. Tease - The 10-second window of opportunity allows businesses to tease users. This could be showing behind-the-scenes footage by way of example, allowing people to view un-seen/exclusive content or the unveiling of a new product. This is a means of buzz marketing, with the possibility of creating a viral storm through sharing and word-of-mouth. Offers & Promotions - Companies can use their stories to market and send offers/discount codes to their clients.
Their customers can then screenshot the picture to apply online or in-store. Tell a story - By using the novel feature on Snapchat, companies can engage for longer than 10-seconds altogether and reveal articles over a span of 24 hours. This might be a mismatch of events from the day or a continuous story/ad (composed of 10-second clips). This has become a great way to interest and engage users. Celebrity users of Snapchat are a terrific representation of how successful this can be with millions following stars such as Ed Sheehan, Ariana Grande and Kylie Jenner on their experiences how to hack an Instagram account.
