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Forty-five feet of nothing, but the rush of open-air... and then the cold water of Lake Champlain. I am sure people still do the same thing off the very same cliffs near Burlington, Vermont. The majority of us have some story like this, something that you did when you were in your 20s. A bit crazy, but you did it because you didn't want to miss out on the experience. Today's millennials are mad for lessons. Where previous generations earned and saved to purchase stuff - jewelry, watches, brand-name clothes and fancy cars - the millennials just need the experience. And then they want to tell their friends all about it. Why should you care? Since the millennial generation - aged 18 to 34 now - is the most significant production in American history at 92 million high. When 92 million people strongly prefer something, you know that it's a significant trend.
That means there are companies prepared to capitalize on the trend. And investors are making big money from the stocks of these companies. Many millennials are driven by FOMO - fear of missing out. You see, the millennials are continually communicating with each other. That's because many of them were born with a phone stuck in their hands. They are always on their phones.
And the moment someone does something, they post either an image on Facebook, Instagram, Twitter or Snapchat to let everybody know they did it. Millennials go to music festivals and supply up-to-the-minute recaps of who they merely saw perform for their friends, along with pictures of them having an excellent time. Indoor rock climbing is just one kind of experience that's experiencing a boom purely due to the millennial generation's incredible numbers and their fear of missing out. Yoga is another millennial experience activity that's also booming. Now all this rush to experience the world by millennials has led to considerable gains in the stock markets.
Anyone paying attention to the habits of millennials might have gotten in on this trend already and made big money. For instance, Facebook (Nasdaq: FB) has surged 350% in the last three decades, since millennials use it nonstop to post their actions. Expedia (Nasdaq: EXPE), an Internet travel-booking website, is up 100% over the last three years because of high usage by millennials who prefer to arrange their travel over the Internet as opposed to utilizing human travel agents. Columbia Sportswear (Nasdaq: COLM) sells high-performance clothing for activities like rock climbing. The company has benefited from millennials, gaining 80% during the last 3 decades. Under Armour (NYSE: UA) is another winner, soaring by 130% during the previous three years.
The trick to getting in on these winners can identify precisely what experience the millennial generation will move to next. They want an incredible experience which makes their friends desperately feel that they missed out and wish that they had been there - whether it's skydiving, BASE jumping, underwater spelunking or exploring the African veld to chronicle the family dynamics of lions visit here.
